A private-label towel program starts with the same base specification as any bulk order — GSM, dimensions, colour, construction — but adds a second layer of decisions around branding that often ends up being the part that determines timeline and cost.
What Changes the Answer
A private-label reorder using existing brand assets and an already-approved label moves quickly. A new brand launch, with logo files still being finalised and no prior label approval, needs the full checklist below built into the timeline from the start.
The Private Label Checklist
Base Specification
GSM, dimensions, colour and construction, same as any bulk order.
Brand Assets
Logo files, brand colours and any style guide the supplier needs to follow.
Label Type
Woven label, printed label, embroidery, or a combination.
Label Placement
Where on the towel the branding sits, and at what size.
Packaging Design
Custom cartons, retail-ready packaging, or bulk packing with branded inserts.
Compliance & Labelling
Any country-specific labelling requirements for your destination market.
MOQ for Custom Branding
Confirm whether custom branding changes the standard minimum order quantity.
Where This Doesn't Apply
Private label programs are usually held up by branding assets and approvals, not manufacturing. Have your brand files and label specification ready before requesting a quote, rather than sourcing them after the fact.
Branding setup can carry its own minimum separate from the base towel MOQ — always confirm this explicitly rather than assuming the standard MOQ applies unchanged.
Cotelle's Private Label Process
Cotelle's specification process already covers custom branding, labels, embroidery and packaging as standard fields — the checklist above reflects exactly what's confirmed before a private-label sample is produced.
Have your brand assets ready? Send your specification for a private label quote.
Send Your Specification