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Buyer Guide — Sourcing Towels From Pakistan

What Should Be in a Towel RFQ?

A complete towel RFQ should specify: product type, quantity, GSM, finished dimensions, colour, construction, branding requirements, packaging requirements and destination country. Missing any of these is the single most common cause of inaccurate quotes and mismatched samples in bulk towel sourcing.

A towel RFQ (request for quotation) is only as useful as the specification behind it. A vague RFQ — "10,000 white hotel towels" — forces a supplier to guess, which usually means either a wide price range or a sample that doesn't match what you actually needed. A complete RFQ shortens that cycle considerably.

What Changes the Answer

The right level of detail depends on what you're sourcing. A standard hotel towel reorder needs less specification than a new private-label program. A buying house relaying a client's requirement needs enough detail to be sourced by a third party without back-and-forth. As a general rule: the more customized or the larger the order, the more of the checklist below is worth completing before you send it.

The RFQ Checklist

At minimum, a complete towel RFQ should cover these nine fields:

01

Product Type

Bath towel, bath sheet, hotel towel, hand towel, face towel, pool towel, beach towel, spa towel, gym towel or custom/private label.

02

Quantity

Target order size — even a range is useful (e.g. 10,000–25,000 pieces).

03

GSM

Target weight range. If unsure, describe the intended feel and use instead — see the note below on why GSM alone isn't a complete spec.

04

Finished Dimensions

Exact size required, not just a category name (e.g. "bath towel" can mean several different finished sizes).

05

Colour

A Pantone reference, a physical swatch, or a clear description if no formal colour system is in use.

06

Construction

Border style, hem type, pile/loop construction, and any finishing details that matter for the end use.

07

Branding

Whether embroidery, woven labels or other branding is required, and where it should sit on the towel.

08

Packaging

Bulk/bale packing, retail-ready packaging, or custom cartons — and any labelling or documentation requirements.

09

Destination

Destination country and, if known, port or delivery point — this affects shipping terms and lead time.

What a Complete Specification Looks Like

Here's a worked example of these nine fields filled in for a hypothetical hotel towel program:

Example — Hotel Bath Towel Program
Product Type
Hotel bath towel
Quantity
25,000 pieces, repeat quarterly
GSM
500–550 GSM
Dimensions
70 x 140 cm
Colour
White, Pantone 11-0601 TPX
Construction
Dobby border, double-stitched hem
Branding
Woven logo label, centre hem placement
Packaging
Bulk bale packing, barcode labelling per carton
Destination
Dubai, UAE — Jebel Ali Port

Where a General Rule Doesn't Apply

Exception

GSM alone is not a complete specification. Two towels at the same GSM can perform differently depending on fibre type, yarn construction (e.g. combed vs. ring-spun vs. low-twist) and finishing. A heavier GSM is not automatically "better" — it may absorb more water but dry more slowly and use more material. Match GSM to the intended application rather than treating a single number as a quality guarantee.

If you don't have a reference sample, describe the intended end use, target GSM range, and any comparable product you can point to (even a competitor's or a retail product) — this still allows the specification to be interpreted accurately.

Cotelle's Process Once an RFQ Is Received

An RFQ submitted through Cotelle is reviewed against these same fields, then moves through specification confirmation, sampling, sample approval, bulk production, quality control and export support. The completeness of the original RFQ directly affects how quickly the first two steps happen — the checklist above is the same one used internally to review incoming requests.

Have most of this ready? Send it through and we'll confirm pricing, sampling and production details.

Send Your Specification

Frequently Asked Questions

Product type, quantity, GSM, finished dimensions, colour, construction/border details, branding requirements, packaging requirements and destination country. Missing any of these is the most common cause of inaccurate towel quotes.
No. GSM describes weight, not full performance. Two towels at the same GSM can differ in absorbency, feel and durability depending on fibre type, yarn construction and finishing, so GSM should be paired with those details in a complete specification.
A reference sample helps but is not required. Without one, describe the intended end use, target GSM range and any comparable product you can point to, so the specification can still be interpreted accurately.
An incomplete RFQ usually leads to a wider price range, a longer back-and-forth before sampling, or a sample that doesn't match what was actually needed. A complete RFQ shortens this cycle.